8 truths about effort and failure

• A failed effort will always lead to something valuable if you let it.
• Avoiding failure is the most common act of the unsuccessful.
• Some of the most important lessons you still need to learn can only come from failed efforts.
• An effort that leads to failure is more valuable than a non-effort that leads to success.
• Failure forces you to address flaws that success allows you to hide.
• You can’t control when an effort will pay off, you can only control the effort you give.
• The highest ROI from your current effort will show up in ways you can’t predict today.
• Unrecognized risk gets most of the attention, but believing a risk that isn’t real is equally dangerous and often more damaging.

Event + Response = Outcome. Do the work.