How much are you willing to pay?

Every belief has a cost associated with it. People are generally good at living their beliefs as long as the cost of doing so isn’t too high. People attach to beliefs because of the benefits but rarely slow down to consider and accept the costs. 

No matter what beliefs you choose, you’re going to pay a price for living them. Telling the truth will anger people who don’t want to hear it. Hiding the truth will hurt people who trust you. 

Understand, appreciate, and prepare yourself to pay the trust cost of living the beliefs you’re choosing.

Embrace the chase. Do the work.