When companies hire me to speak at an event or advise their teams, I illustrate to the audience a commonly overlooked point about attitude.
First I ask the group how important attitude is to the performance of the team and success of the business. I tell them to assign it a number 1 through 10: 1 being irrelevant and 10 being absolutely critical. The answers are almost always 9 or 10.
Next I tell them to grab their phones or computers and pull up last quarter’s attitude-to-revenue report. No one moves. A few knowingly and awkwardly smile. I acknowledge it can be a hard report to generate, so I’ll settle for the attitude-to-efficiency report instead. A few more people smile and laugh. Now everyone gets the point.
Finally I explain the reality hiding in plain sight that just needs some light shed on it. Attitude is 10/10 important to the success of the business despite having no objective measure for it, no standard data to evaluate it, and no reports to prove it. And even if they did measure attitude and pull it into a report, it would not be an accurate representation of attitude’s impact on a team and the way it performs.
Some of the most important things to performance, like attitude, will never be measurable. They can only be felt and experienced. That doesn’t make them intangible. It makes them tangible in a different, but no less valuable, way.
Discipline is the shortcut. Do the work.
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