Back to the basics

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Brian Kight

It’s never been more important, or more valuable, to cut through the noise of complexity and secure yourself on a foundation of reliable simplicity.

That’s why E+R=O (Event + Response = Outcome) is such a necessary tool, both personally and professionally. It’s timeless in truth and limitless in use.

  • You’re going to experience the full range of events: minor to major, good to bad, convenient to inconvenient, predictable to unpredictable, boring to exciting, wonderful to tragic.
  • Your response is more important than any event.
  • No matter the event, you get to choose your response, only you choose your response, and you will always choose a response.

Recognizing these truths is taking one step. Acting on them is running the marathon.

Embrace the chase. Do the work.

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