Clarify this E+R=O confusion

People often get confused about what they do and don’t control in E+R=O.

You can’t control what outcomes you get. But you can control what outcomes you target.

If you controlled outcomes, you’d win every game. You’d always be right. You’d make millions, billions. If you controlled outcomes, it’s safe to say your life would look different.

But you don’t control what you get. You control what you go after.

You control what outcomes you target and how you respond to earn them.

Want better results? Start by choosing better targets.

Event + Response = Outcome. Do the work.