Winning and losing on the journey to elite

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Brian Kight

I don’t know if you want to be elite, but if you keep reading, I’ll assume you do. If you don’t want to be elite or stay elite, you don’t need to read this.The objective in the pursuit of elite is to win or be the best version of you. In some environments winning is objective, like a competition or race, and in other environments it’s subjective based on how you define winning, like creating your ideal life or the quality of your marriage. Either way, you won’t always win. The better you are, the more you win, but no one goes undefeated for long. Even the most elite people lose. When you don’t win, the objective is to be the best version of you. Because if you’re going to lose, like we all do, at least lose as the best version of you.

That’s what makes the pursuit of elite so powerful and the mountain of average so disheartening. In the mountain of average, you’re not winning and you’re not the best version of you. You don’t even give yourself a chance.

If you want to be elite, if you truly want to be on this journey, then the objective is simple: win or be the best version of you. At least one of those can be achieved at all times.

Do the work.

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