Embrace the chase to elite

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Brian Kight

Elite is exclusive and elusive.

Operating at elite levels competitively and personally is exclusive because the price of entry is more than most are willing to pay. A simple truth almost everyone ignores: most people never put sustained effort into being elite in their craft. The main reason there aren’t more elite operating people isn’t because it’s too hard to achieve, it’s because it’s too difficult to try. Actually getting to elite is far more realistic than people believe.

Elite is elusive for two main reasons: (1) there is no clear, guaranteed path to follow. You have to create paths that twist, turn, backtrack, and change direction. You constantly feel lost on the way. There are no trail signs to elite; (2) When you get close to elite or actually get there, the standard gets higher, the work gets harder, the competition gets more intense, and the criticism gets louder. Once you get to elite, the scale of elite resets and you’re right back to chasing it again, after all the effort to get there in the first place.

Isn’t it fun? Embrace the chase.

Do the work.

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