Improve faster with the “24/7 Strategy”

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Brian Kight

Once you're ready to seriously supercharge the improvements you want, start with the simple "24/7 Strategy". You can use this personally, professionally, or both.

Here's how it works:

Supercharging your progress means actively pushing yourself from consumption into application without procrastination. For any educational content you consume (e.g., read, listen, watch, etc.):

  1. Within 24 hours, write down where you will apply it and how you will practice it.
  2. Begin executing what you write down within the next 7 days.

The "24/7 Strategy" establishes a standard for moving from idea to execution. It's clear and reasonable for anyone who is serious. You have 24 hours to decide and 7 days to act on it. You can expand, focus, or adjust your effort as you learn from direct experience.

You cannot continue to procrastinate by consuming more and more without putting it into practice. Create a simple action plan within 24 hours and begin executing within 7 days.

When I introduce this, I sometimes receive pushback from a few people—only a few. The majority immediately sees the integrity of the strategy. They recognize how much it would benefit their development and strengthen their skills. For most people, it's obvious, but some people try to argue it's unnecessary.

"Write a plan and apply ALL the educational content I consume? That seems like overkill.", they'll complain.

To which I reply, "Yes. Otherwise, you will consume more than you use, which is the definition of overkill. If you don't use it, then why consume it? If you don't use it now, when will you use it? Why consume it now instead of something more relevant you need right now? Why consume more before you've applied what you already consumed but still haven't done?"

Most resistors see the light when they consider these questions. All but the intentionally obstinate. And their motivations aren't honest.

What about you?

Are you ready to use the "24/7 Strategy" and supercharge your skills? Or do you prefer refills of endless content you still haven't implemented?

Brick by brick. Do the work.

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