Do The Work

More or Less Effort?

Brian Kight

People's mindsets fall into two categories:

Those who seek to maximize their effort.
Those who seek to minimize their effort.

Any mindset seeking ways to minimize effort while still wanting great results is flawed. That mindset is fundamentally broken and in need of repair.

Seek and find reasons to maximize your effort, not minimize it.

Answer the call. Do the work.

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Brian Kight

Brian Kight is a multi-industry leader on the topics of leadership, culture, and behavior. He provides simple systems that produce exceptional results for organizations, teams, and people.