No Attention Refills

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Brian Kight

Attention is a zero sum game. You can use only what you have to give. There are no refills or redos with attention. Only your next decision about where to point your attention.

You must decide where to use it, how, and why. Because when you give your attention to something, it removes or prevents attention from going to something else.

The part of your brain that fuels your ego and emotions wants you to believe that isn’t true. The part of your brain that controls your attention knows it is true.

Event + Response = Outcome. Do the work.

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