People can’t measure intentions.

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Brian Kight

Good intentions are an excellent start and a terrible excuse. Intentions are a private, internal choice. No one else really knows. No one else really cares. Only you know.

When there is misalignment between your intentions and what people experience, the impact of your behavior says more than the quality of your intentions.

People know what you say, what you do, and how it makes them feel. They care about the experience you deliver, the value you provide, and the impact it has.

Nothing replaces quality execution, refined skill, and committed resolve. Set your intentions to that standard and align your behavior to match.

Discipline is the shortcut. Do the work.

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