The choices that define your life

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Brian Kight

Two constant and unrelenting questions we answer, not with our words, but through our actions:

  • What are my objectives?
  • What are my standards?

Objectives and standards are your compass. Objectives point you in a direction and make the wrong directions easier to identify. Standards tell you how to move in that direction with awareness, discipline, and confidence.

If you don’t know your objectives and standards, you’re lost, moving in a dozen different directions or worse, paralyzed on the mountain of average. If you don’t understand them you’re too slow or too sloppy, missing your windows of opportunity and extending your periods of adversity.

If you know your objectives and standards, they provide you direction at all times. If you understand them you accelerate your path to opportunity and through adversity.

Answer the call. Do the work.

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