“Why are you doing that?”

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Brian Kight

Every decision and every action is an attempt to capture value. Everything you do and everything you don't do is because of the value you expect to come from it.

What's the value of french toast with syrup vs. three eggs over easy with cottage cheese? The first order seeks value through flavor. The second order seeks value through nutrition.

What's the value of having a difficult conversation vs. avoiding it? Having a hard conversation seeks value through resolution. Avoiding the conversation seeks value through comfort.

What's the value of changing vs. resisting change? Changing seeks value through growth and improvement. Resisting change seeks value through consistency and predictability.

If you want more progress, faster improvement, and better results, focus on your intended value of each decision and action. Creating and capturing more value always begins with what you choose and what you do.

Brick by brick. Do the work.

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