Beware of EMPTY thinking!

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Brian Kight

Think about how much of your attention, time, and energy goes into thinking. You process information and options. You consider priorities and consequences. You calculate odds and resources.

You spend your whole life thinking. It's constant. Thinking is the engine that drives the decisions that trigger the actions that shape your life. Only the context changes.

Remember why you think. Not what you're thinking about, but the purpose of thinking: to make decisions—the best decisions you can. Thinking is ultimately in service of outcomes through decisions.

Thinking that doesn't drive disciplined decisions fails to generate productive action. And action that never happens fails to produce the outcomes imagined in your thoughts.

The time is now. Do the work.

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