Break This Cycle Of Insanity

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Brian Kight

Weight loss products and services generated $254.9 billion in global revenue last year. That’s a lot of money for the diet and exercise industry, especially considering most of the information is available for free somewhere easily accessible online.

By contrast, personal development products and services generated somewhere around $39.9 billion in global revenue last year. Still a massive amount of money, but much less than the weight loss industry.

If you cut through the chorus of noise in the $254.9 billion weight loss industry, getting into desirable shape comes down to two simple elements: inputs and outputs. What do you put into your body? How much physical output do you generate? For the most part, everything else is noise.

Personal development – like getting in physical shape – can be simplified to inputs and outputs: What do you put into your mind? How much action do you engage in?

I have my own body. Everything I put into it – every single thing – has a quality that affects my body for better or worse. The easiest, fastest, and most controllable way to keep myself in healthy physical shape is to be disciplined about what I consume. The more disciplined I am with my inputs, the more freedom, flexibility, and capacity I have with my outputs.

The same applies to my personal development. The easiest, fastest, and most controllable way to keep myself productive and in good mental health is to be disciplined about what I consume with my attention, time, and thoughts. The more disciplined I am with my inputs, the more freedom, flexibility, and capacity I have with my outputs.

I can’t help but think a sizable percentage of the $254.9 billion in weight loss products and services could be saved by consumers if they invested more rigorously in their personal development as a means to facilitate and solidify healthy lifestyle behavior patterns. A winning strategy without the discipline and patience to execute it is a losing strategy.

Answer the call. Do the work.

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