Destined to fail ➡️ Guaranteed to succeed

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Brian Kight

Why do 95% of people choose complex solutions that fail over simple solutions that succeed?

The answer is — ironically — simple!

Most people are immediately skeptical when presented with simple solutions and obvious answers.

“It’s not that simple. If it were, everyone would do it.”

They believe most people already do the simple, obvious stuff, so there’s no advantage to doing those things. According to this logic, the only way to create the success they want is by finding hidden tricks or sophisticated strategies.

But dig deeper. The actual truth is more social and emotional than logical.

People reject simple solutions not because they don’t work but because people don’t want to look foolish doing what no one else is doing and believe they’re too good to do something so obvious.

It’s a false belief that everyone has already tried and exhausted the obvious answers. In reality, few people do simple things well or with great discipline. The people who are doing them are productive and winning.

All the advantage goes to people who don’t fall for the false belief that “if it were that simple, everyone would do it” because most of the time, it is that simple, and barely anyone does it.

Some people understand this. Most don’t.

That’s our advantage. We prioritize simplicity first and do it with the discipline it deserves.

If you’ve mentally struggled to embrace simple solutions, I’d like to learn more about your experience.

What perspectives, mindsets, or feelings do you wrestle with about embracing simplicity?

The time is now. Do the work. 

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