Excellence Is The Minimum

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Brian Kight

You can approach an objective from two different mindsets.

The first mindset is the more common of the two. This mindset thinks in minimums: Minimum effort. Minimum time. Minimum discomfort. Basically, the minimum required to create the target objective.

This first mindset wants the objective, but only if it's cheap, and preferably at the cheapest price possible.

The second mindset is the less common of the two. This mindset thinks in excellence. If the objective is worth pursuing, it's worth doing it to the absolute best of my ability. Mentally, emotionally, or physically. 

This second mindset wants the objective, at whatever price it costs to do it well and sustain it.

Look at the objectives in front of you in your own life. Big and small. Ask yourself whether you're using the first mindset or the second. Are you thinking in minimums or in excellence?

Answer the call. Do the work.

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