Extremes drive success, not averages

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Brian Kight

One skill can generate millions of dollars. One discipline can transform your health and save your life. One priority can provide a lifetime of joy, excitement, or peace. All it takes is one.

But if you want an impact like that from one skill, discipline, or priority, it must be extreme. It must be uncommonly extreme.

The problem is we shy away from these outlier behaviors. Why? The reasons vary:

  • We feel social pressure to fit in with the common behaviors around us.
  • They don’t seem normal (whatever that means).
  • We don’t see other people doing it like that.
  • They demand more attention and effort.
  • We feel like we have to be consistent with who we’ve been.
  • They invite criticism or teasing.

Some of these reasons present real issues, but nothing too difficult to overcome. Most of the time, they’re excuses.

Extreme, uncommon, outlier behaviors are where you strike gold. It doesn’t mean being extreme in every part of your life or changing how you do everything. You can create stunning results with just one uncommon skill, discipline, or priority:

  • Extreme focus makes you insanely productive.
  • Uncommon patience dominates the long game.
  • Extreme courage creates opportunities people dream about.
  • Uncommon listening gives you magical insights.
  • Extreme clarity eliminates mistakes everyone else makes.

The further you push any skill, discipline, or priority to the extreme, the better the results you can create.

You don’t have to do any of this. But now you know you can and what’s possible if you do. The choice to stay on the Mountain of Average or go extreme is up to you.

Brick by brick. Do the work.

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