How much does “success” actually cost?

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Brian Kight

When you go out for a meal, you expect to pay for it. And you expect to pay in alignment with what you expect to get.

You don't go to Applebee's expecting McDonald's prices. You don't go to Alinea expecting Applebee's prices. You don't do the inverse, either. You expect cost to line up with quality and experience.

We do the same core calculation for everything in our lives. We expect a cost for cars, houses, clothes, computers, and concert tickets. We don't get much if we're unwilling to pay much, but we can get more or better if we're willing to pay more.

We recognize that bigger, better, nicer, or more exclusive things cost more. Even when we try to get a deal, we understand there are boundaries.

So what about success? What does success cost?

Oh, do you not think about success like that?

Success isn't as transactional as buying a steak dinner with a bottle of Caymus. It's not as immediate as purchasing a MacBook Pro. But that doesn't mean there isn't a cost exchanged. Success has a cost, but you can't pay with money.

You have to pay with:

  • Time
  • Energy
  • Effort
  • Uncertainty
  • Doubt
  • Frustration
  • Loneliness
  • Belief
  • Discipline
  • Focus

And hundreds of other big and small payments.

Like with meals, cars, and houses, the cost of the success you seek rises with its size, quality, and exclusivity. Expect to pay in alignment with what you expect to accomplish.

Brick by brick. Do the work.

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