How to reframe “simple, but not easy”

How we hear and understand something depends on how it's framed. We can change the meaning of a message using a simple reframe. The easiest way to reframe a message is to change the order or sequence we say it.

For example, compare this statement:

• "Just because something is simple doesn't mean it's easy."

With this statement:

• "Just because something isn't easy doesn't mean it isn't simple."

Both statements speak to the same issue but don't say the same thing.

• What is the difference in intent?
• How does the meaning change?
• Which message expresses more optimism?
• Which message compels you to act?
• Which message suggests a reason to hesitate?
• Which message drives more responsibility?

By changing the order in which we say the statement, we change the meaning and intent of the message. How we frame things gives us insight into the purpose behind the message and what we're trying to convey.

The order of the first statement frames the message as "It might be simple, but it's hard, so there's good reason not to do it." The intent is to emphasize difficulty and discomfort and leave the door open to doubt and delay.

The order of the second statement reframes the message as "It might be hard, but it's simple, so do it." The intent is to emphasize simplicity and responsibility while driving action and urgency.

Messages aren't only about the words we use but how we frame those words. The slightest reframe can change meaning and gift us with a new perspective on an old idea.

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