I had an idea once . . .

Whenever someone says, “That’s a good idea”, a critical reminder flashes through my mind. Because what they mean is, “That would be a good idea . . . if we executed it well.”

But people don’t often say that. They leave that part out. So ideas get more attention and credit than they deserve.

What is a “good” idea worth if it doesn’t get executed? Nothing. Ideas aren’t good or bad. They’re a conceptual suggestion. It’s the impact behind their execution that’s good or bad, useful or useless, powerful or weak.

Ideas don’t produce. Execution does. Ideas are overrated. Execution is everything.

Discipline is the shortcut. Do the work