Majority rules. Minority wins.

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Brian Kight

People gravitate towards comfort. It’s human nature. The majority of people, anywhere you observe, will always do the things that feel most comfortable. Always, always, always.

Conversely, the majority will always avoid what feels uncomfortable. Even when facts, experience, and common sense demonstrate it’s in their best interest.

When you identify things that are uncomfortable but productive and profitable, you will not see many people on that path.

And you have a decision to make: majority or minority.

Everything is training for something. Do the work.

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