The mission is primary

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Brian Kight

Do not fear setting and launching a clear mission that will either pass or fail. If you are afraid, be willing to set and launch a clear mission and call on your courage.

Our personal fears and preferences cannot be the deciding factors for whether or not to set and launch a mission. Our bigger purpose and vision must guide the deciding factors for which missions we target and pursue, and which ones we don’t.

We will not succeed in every mission. We attack each mission with the objective of accomplishing it, but if we are engaged in missions of significance, we will sometimes come up short or fail.

Fear of failing a mission cannot prevent us from setting and launching a mission that is necessary, or one that advances our excellence, fulfillment, or purpose.

The time is now. Do the work.

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