As a consequence, we get overly attached to ideas we thought were good, even when we're not doing anything with them or when they don't work as well as we expected.
We also miss many opportunities because we shut down ideas we judge as bad before we get real-world evidence and miss the creative potential of discovering the dozens of potentially successful ideas behind the original concept we didn't think would work.
Discipline yourself to stop thinking of ideas as good or bad and start seeing every idea as neutral.
That will naturally open you up to more ideas, consider them more thoughtfully, and focus on the actions required to realize their potential.
The time is now. Do the work.
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Brian Kight is a multi-industry leader on the topics of leadership, culture, and behavior. He provides simple systems that produce exceptional results for organizations, teams, and people.