It’s not “cool” to show a patient, caring teacher working through an issue with a struggling student. Her best work doesn’t make good TV. People would rather watch a confrontation, an argument, a meltdown.
It’s not “cool” to watch a detailed coach install culture and develop technique over three years with a team. His best work is boring for audiences. People would rather watch a motivational speech, a locker room fight, or a press conference.
It’s “cool” to show negativity because people love to judge it. It’s “cool” to show dysfunction because it makes people feel superior. It’s “cool” to show motivational speeches because people would rather get hyped than get disciplined.
Elite work is rarely popular enough to make the list of “cool” things. Good. That’s not why you do it anyway. Doesn’t matter get better.
Do the work.
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