If you only open one email this week, make it this one!
To understand why peer pressure is so powerful and how it quietly explains so much behavior, we need to understand our deepest human fear . . .
Fear of rejection.
Rejection means you’re out of the group, whatever group that is. You’re isolated, on your own and exposed. You aren’t part of the shared identity anymore, you don’t belong, and you’re left to guess what they’re saying about you now.