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Brian Kight

To understand why peer pressure is so powerful and how it quietly explains so much behavior, we need to understand our deepest human fear . . .

Fear of rejection.

Rejection means you’re out of the group, whatever group that is. You’re isolated, on your own and exposed. You aren’t part of the shared identity anymore, you don’t belong, and you’re left to guess what they’re saying about you now.

Fear of rejection is so deeply embedded that grown adults work hard to gain approval from people they don’t even know, just to escape the pain of being rejected by strangers. They seek acceptance from people they don’t like, just to avoid the isolation of being pushed out of the group, even if that group is toxic and negative.

They’ll even sacrifice their future for it. I’ll explain in the next message.

Embrace the chase. Do the work.

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