Marketing and advertising amplify desire and appeal to impulse.
A meaningful percentage of people believe that a strong desire within them justifies that desire deserves to be satisfied, even though they have not done what is required.
A meaningful percentage of people believe it is someone else’s responsibility to satisfy their desires.
What can we learn from these observations? What other common patterns of desire and willingness do you observe?
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Brian Kight
Brian Kight is a multi-industry leader on the topics of leadership, culture, and behavior. He provides simple systems that produce exceptional results for organizations, teams, and people.
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