People enjoy the destination of getting better. I will always remind you, “It feels great to get better.”
In theory, growing your business, building your team’s culture, improving the communication in your marriage, and getting in shape is attractive.
In theory, bigger bank accounts, more freedom and flexibility, and less stress is appealing.
In reality, those things feel good to achieve too.
What people tend to enjoy much, much less is the journey of getting better. They want the destination but not the journey. They want the product but not the process. They want the result but not the process.
The destination turns people on. The journey turns people off.