Competitors create discomfort on purpose.
Some people want security. Others want rewards. Some want comfort. Others want acceptance....
Some people want security. Others want rewards. Some want comfort. Others want acceptance....
We’ve learned how players and competitors think about fun and effort. Competitors need to work hard...
Discomfort is not a magical tool. People promote it that way, but discomfort doesn't inherently...
How are you doing on this week's challenge to do one uncomfortable thing every day?
When you anticipate discomfort, your brain goes into negotiation mode. It requests your attention,...
If you’ve decided to step up to this week’s challenge, and I hope you have, start with one simple...